What Makes Apex Products More Than Just Cologne ?

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Ever wonder why people at concerts raise their arms in excitement? Why do people lift their arms high on roller coasters and concerts?

     When humans are excited they excrete certain hormone metabolites into their sweat. Armpits are an outlet of that sweat and evaporate these pheromones into the air. This message is detected by others and next thing you know it's hands in the air. Mother nature has a crafty way of getting the party started.

     Think of this subconscious way of showing elation that goes deep into our primitive brains. Primal chemical messengers that are received by primal chemical receptors. Humans are naturally social creatures and these pheromones are a way of chemically talking without words.

Natural chemicals, lost from modern hygiene, could be more important to socialization than we once thought.

     Why do we as a species seem to have grown distant in socialization practices?

Apart from media distractions and electronic devices, one could say our everyday hygiene techniques are a double edged sword. The course of showering with cleansing agents removes dirt and odors but also the natural pheromones from our skin.

 

     This has the possibility of reducing our chemical communication potential.

So in a competitive world where every edge counts is your edge literally running down the drain?

Aside from not showering and breaking unwritten human laws of decency, how do we keep these natural chemical messengers from washing away?

     The solution: Reintroduce them back onto your body in specific ratios. Minus the sweat, of course.

We at Apex have isolated various molecules that replicate the effects of the primal pheromones lost from cleansing practices.

 

     These synthetic pheromones, when incorporated into an ultra premium carrier spray, have the ability to produce subtle changes in social environments. It's not magic. It's science.

We then alter the ratios to which the pheromones are reintroduced. When applied correctly and consistently, this technique has the potential to influence social relationships.

 

  This is how Apex Pheromones work.